I am proud to share and promote the American farmers' story. It is part of my life, and it is a narrative I am honored to tell.
Chris Soules
Arlington, Iowa

A Message from Chris Soules

Through my experience on The Bachelor, I had the chance to travel, grow and strengthen myself, but I also learned how others outside of the Midwest view the American farmer. Because farmers have done such a great job in providing reliable, safe and affordable commodities, they are often taken for granted and misunderstood. I now have the opportunity to make a difference and a responsibility to elevate the industry I have served and enjoyed since birth – agriculture. 

I’m optimistic about the future of agriculture, and I plan to utilize my skills and abilities to serve as a spokesperson for the industry, highlighting recent developments and advancements farmers have made to get us where we are today. 

Agriculture is a lifestyle for me, and I believe the future of the industry is bright. As an ambassador for farming, I plan to share what our traditionally humble industry has accomplished. Farmers are talented, resilient individuals who care about feeding the world’s growing population. They invest in technology and land preservation to ensure they, and our population, are positioned for a sustainable future. 

I am proud to share and promote the American farmers’ story. It is part of my life, and it is a narrative I am honored to tell. 
Request an appearance by contacting Chris today. 

Contact Information

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About Chris

An Iowa Farm Boy

Raised on a farm outside of Lamont, Iowa, Chris co-owns the family’s third generation farming operation, Soules Farms, in partnership with parents, Gary and Linda. Together they farm over 5,500 acres of land. Soules Farms is primarily focused on corn and soybean production. In addition, the family turns approximately 20,000 hogs annually through a wean-to-finish operation. 

Pictured (left to right): Chris’ Grandpa Warren Soules and Great Uncle Richard Soules

In his small town upbringing, Chris grew up alongside older sisters Jaci (Soules) Lettemann, Lori (Soules) Nielsen and Lisa (Soules) Wallace. He excelled at athletics and extra-curricular activities at Starmont High School, where he earned his State FFA degree in soybean proficiency, wrestled in the heavy weight division, participated in track and focused on football. Chris graduated from Starmont High in 2000. 

His talent and enthusiasm for football led to a scholarship with Iowa Central in Fort Dodge, where Chris also began his agricultural education. Soules transferred after his sophomore year to pursue a double major in agricultural studies and agronomy at Iowa State University, where he graduated with his bachelor’s degree in 2004.  

Throughout high school and college, Chris continued to work on the family farm. Over the years, he has utilized his expertise in land investment and business savvy to grow the operation from 1,500 acres to over 5,500 and expanded the family’s hog facilities to four buildings. 

Today, Chris’ passion for agriculture is evident as he hopes to encourage youth and young adults to pursue a career in the industry. Through his endeavors, Soules also plans to utilize his skillset to reach a broad audience, raising awareness and building support for the agricultural industry.  

Chris is an avid Hawkeye and Cyclone fan. 


Land Investing

Chris Soules Peoples Company

Chris is part of the Peoples Company Land Investment team and works with the real estate agents, land management professionals and certified appraisers at Peoples to identify agricultural real estate investment opportunities for high-profile clients.

Chris began his career as a farm manager and ag real estate agent from 2004 to 2006, and over the past 10 years has bought and sold over $200 million in farmland assets for clients. The successful farmland advisor and investor holds a double major in agricultural studies and agronomy from Iowa State University.

In addition to speaking at national seminars, conferences and in private meetings, Chris attends major sporting and entertainment events, host tours and trips and works directly with actors, musicians, athletes and business leaders in consulting with the purchase, sale and management of farmland assets.

If you are interested in learning more about farmland investment opportunities visit


Hello! Canada Magazine

Hello! Canada hits the farm with former Bachelor Chris Soules

Chris Soules Visits An Ontario Grain Farm

Chris Soules Visits An Ontario Grain Farm

Chris Soules In-Studio on The Dan Patrick Show

American Elements - Chris Soules

Why "The Bachelor" Chris Soules Loves Farming

Chris Soules Live at World Pork Expo, One-on-One with Lou

Chris discusses his involvement with the National Pork Board.

Chris Talks Life after the Bachelor with eTalk

Chris Confronts Jimmy Kimmel

Life After the Bachelor

Chris discusses life after The Bachelor and giving back to Iowa and the agriculture industry.

Questions & Answers

What is it about agriculture that keeps you on the farm, and what will it take to attract more young adults into the business?

Really, what keeps me on the farm is what got me there in the first place. There's no industry that is more exciting than agriculture – and there are several factors that come into play. First of all, you get to be your own boss, and run your own business. This is attractive to me and many young adults out there who are looking to begin their career. In agriculture, every day offers a new challenge or opportunity. Whether I’m in the combine or building the next hog barn, each day is different. This type of stimulating work can entice and keep farmers in the business. Last but not least, it's a rewarding job, where you get to see your efforts come to fruition. 

What seems to be the image of the U.S. farmer today?

U.S. farmers provide reliable, safe and affordable commodities for people all over the world. Unfortunately, because farmers have done such a good job, they are often taken for granted. Farmers are also misunderstood. However, the disconnect between farmers and consumers is understandable as population trends have led to a more urban lifestyle for many. Farmers are naturally hard-working, humble individuals. Through my experience, I have come to realize farmers need to work harder to tell our story – because it's a great one. 

If there is one thing you could change about farming, as an occupation, what would it be?

Other than the obvious variables such as the weather and commodity prices, I would like to see more young adults getting involved in agriculture and for the public to have a better understanding of what farming is and how it benefits them on a daily basis. 

Red or green? What’s your favorite color?

I'm green through and through. In fact, I pretty close to bleed green. I'm carrying on a tradition my grandfather and father instilled in me. I can still remember the first tractor I drove, a 630 John Deere, long before I ever drove a car. My dad took me out to rake straw in July, showing me how to operate the tractor. Pretty soon, I found myself alone in the field trusted with the task of raking straw on my own as a youngster. 

Are you optimistic about the farming industry?

I'm optimistic about the future of agriculture for several reasons. First and foremost, I know the people involved in agriculture. We talk amongst ourselves and believe in the bright future ahead. These farmers are talented, resilient individuals who care about feeding the world and land preservation. Secondly, the growing global population equates to greater demand for agriculture. With the population growth projected to expand from 7 to 9 billion by 2050, the need for farmers will only increase. Advances in technology also ensure farmers are positioned for future success. 

What are your plans now that The Bachelor filming is complete?

I have always been and will always be a farmer. It is what I love – and being involved with agriculture is something I will do for the rest of my life. I want to use my experiences from television to become an ambassador and a spokesman for today's farmer. The role of the American farmer is important to me, and I want to help tell agriculture's story to consumers so they have a better understanding of what we do and how we do it. We can always do a better job of telling the story about U.S. agriculture – I look forward to the opportunity to do that. I want to encourage young people to get involved in agriculture – whether it's through 4-H, FFA or on college campuses.  Farming offers wonderful opportunities and I want to help tell that story.